Emergency Medicine: A View from the Hospital's Perspective

At this year's 2018 EDPMA Solutions Summit, in front of a packed conference room, Scott Becker, notable Founder and Publisher of Becker's Hospital Review and John Holstein, Director of Development with Zotec Partners discussed many of the important and pressing issues facing the specialty of emergency medicine today. A summation of the session is presented below.

Insights and Thoughts for Emergency Medicine:

1. Major New Players Entering the Marketplace: Amazon, Berkshire-Hathaway, JP Morgan, CVS, Walmart, Walgreens, etc.

  • Takeaway Message: Be vigilant of their maneuvering and be prepared as they particularly target the pricing issue and the low acuity patients.
  • Takeaway Message: Be vigilant of their maneuvering and be prepared as they particularly target the pricing issue and the low acuity patients.

2. Tomorrow's Hospital will look nothing like Today's Hospital

  • Takeaway Message: The shifting sands of patients being moved to lower acuity treatment options will impact the financials of emergency department practices. ---
  • Strategic partnership decisions must be faced and considered with the urgent care and retail industry players. These decisions will materially impact the structure and function of our emergency departments and the specialty of the future.

3. Messaging and the Industry Narrative for Emergency Medicine

  • Takeaway Message: Others in the industry are co-opting the messaging and narrative of the emergency medicine specialty. Moving forward the critical components of the specialty's narrative should include:
    • Embracing the patient's conditions and demands for care, when and where patients want it
    • Appeals to both the hospital and insurance industry c-suite should be "locally based"
    • Singularity of the messaging and associated narrative of the specialty needs to be clearly defined and focused
    • We've got to be clear who we are and where we want to go